Know your Geebos
Table of Contents
Let’s talk about Geebos – Generic Business Objects (GBOs).
Every product has them; they’re the nouns in your system.
For a dead-simple to-do app: User → List → Task – that’s your geebo set.
Getting these right early isn’t life-or-death, but the time you burn on re-engineering scales with the ambiguity in those relationships. Studies put maintenance and enhancement at ≈70–90 % of lifetime cost1, so vague geebos are literally money down the drain.
Teams still over-complicate: renaming mid-flight, premature abstractions, rabbit-holing edge cases. Gen-AI and schema generators speed up the grunt work (McKinsey clocked ≈2× gains on common tasks2), but humans still own the model.
Principles that keep the chaos away #
Start with the consumer and work backwards
Model what your UI / API actually needs first.Keep the data layer boring
Simple tables or docs beat elegant cleverness you’ll eventually refactor.Mirror the API to the data model (unless DX truly demands a BFF)
Consistency improves developer productivity and adoption3.Add complexity only where it adds value
Abstractions must pay rent immediately.Name things once, then never again
Identifiers are ~70 % of source characters4; churn murders comprehension.
When early abstractions do help #
Wrangling a pile of third-party services? Steal from a well-architected API (think Stripe). Point an LLM at the vendors’ OpenAPI specs, ask it to emit a unified subset, and let that subset become your geebo. Everything internal maps to it; thin adapters translate to each provider. Clean common language, zero hand-rolled Frankenstein mappings.
TL;DR #
Define your geebos.
Write them down.
Respect them.
Your team and your future self will thank you.
Which Factors Affect Software Projects Maintenance Cost More? (Acta Inform Med, 2013) – reports 90 % of lifecycle cost falling in maintenance. https://pmc.ncbi.nlm.nih.gov/articles/PMC3610582/ ↩︎
McKinsey Digital – Unleashing developer productivity with generative AI (June 2023). Finds up-to-2× speed gains on typical coding tasks. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/unleashing-developer-productivity-with-generative-ai ↩︎
Zuplo Blog – How to Improve API Design for Better Developer Productivity (Mar 2025). Links consistent API design to faster integration and happier devs. https://zuplo.com/blog/2025/03/21/improving-api-design-for-developer-productivity ↩︎
Impermanent Identifiers: Enhanced Source Code Comprehension and Refactoring (arXiv 2406.09066, 2024) – notes identifiers make up ~70 % of source-code characters. https://arxiv.org/pdf/2406.09066 ↩︎